When Jerry Seinfeld pockets $250 million for the syndication rights to his show, he should thank the man who loved Lucy.
Oscar Hammerstein I, the great theatrical impresario of the turn of the century, once famously said that “there is no limit to the number of people who will stay away from a bad play.” Hammerstein, who had his share of flops, knew what he was talking about, and his dictum remai