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Marketing history

A Chicago advertising executive's crusade for greater production through beautiful posters

During the boom years between World War I and the Great Depression, the American economy surged ahead on its war-tuned pistons, and the order of the day was production.
Like most people who make history, Clark Byers had something else on his mind.

The mysterious apotheosis of the newspaper editor

It’s a bad sign when a company decides that, to sell its products, it needs to bundle them together with miscellaneous, unrelated goods.

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