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Weather

Before television, before color ads in the magazines, even before billboards, advertising, that mainstay of business in America, was already thriving.

We talk about it constantly and we arrange our lives around it. So did our parents; and so did the very first colonists. But it took Americans a long time to understand their weather, and we still have trouble getting it right.

Weather makes news headlines almost every day in some community in the United States.

For more than 200 years, Americans have tried to change the weather by starting fires, setting off explosions, cutting trees, even planning to divert the Gulf Stream. The question now is not how to do it, but whether to do it at all.

RAIN MADE TO ORDER: PRELIMINARY EXPERIMENTS IN TEXAS PROVE SUCCESSFUL. The headline might be yesterday’s, but in fact it appeared in August 1891.

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