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It began with a few people trying to get hamburgers from grill to customer quicker and cheaper. Now. it’s changed the way Americans live. And ,whether you like it or hate it, once you get on the road, you’ll eat it.
When I was ten, my brother was accepted into a college in Kansas. My parents decided to drive him out from New Jersey, using the opportunity to show both of us the countryside as we went. The year was 1963.
The university struggled to define what a school of business should teach. What is the knowledge required for success?
Villains are important, and an institution that supplies us with villains performs an essential service. Take the Harvard Business School.
While New York families were spending fortunes inherited from fathers and grandfathers, the Chicago rich had to start from scratch, both making and lavishly spending money within one generation
For the children and grandchildren of a poor boy from Pennsylvania, childhood was magic
BORN IN 1839 TO AN EMIGRANT COBBLER and his wife, Henry Phipps, Jr., grew up near Pittsburgh. Determined to escape the “despised” cobbler’s bench, he succeeded, eventually becoming a partner of his boyhood neighbor, Andrew Carnegie.
Breakfast, Lunch, and Dinner for 150 Years
SINCE NEW YORK CITY IS WHERE, AT ONE TIME OR ANOTHER, MOST OF THE MONEY IN THE COUNTRY tends to migrate, it is not surprising that it seems to have almost as many jewelry stores as it does restaurants.
It was born in America, it came of age in America, and, in an era when foreign competition threatens so many of our industries, it still sweetens our balance of trade.
The candy bar as we know it was born in America. So too, many centuries earlier, was chocolate itself. Mexican natives cultivated the cocoa bean for more than 2500 years before Hernán Cortés took it to Spain with him in 1528.
Connoisseurs have long regarded him as the master of cold-turkey peddling. He’s been at it for 80 years.
Once upon a time, not too long ago, a doorbell would ring almost anywhere in America, a housewife would run to answer it, and there would stand a well-groomed, smiling gentleman. “I’m your Fuller Brush Man,” he would say, stepping back deferentially.
The urge to create literature was as strong in the mid-1800s as it is today, but rejections were brutal and the pay was even worse.
How does the writing life in pre-Civil War America compare with that of the 1980s?
71 years ago, a designer working frantically to meet a deadline for the Coca-Cola Company produced a form that today is recognized on sight by 90 percent of the people on Earth.
The cries of the thirsty faithful resounded across the land last year when, after refreshing Americans for the better part of a century, the Coca-Cola Company announced it was introducing a new Coke and retiring the old version.
When Elsie Parrish was fired, her fight for justice led to dramatic changes in the nation’s highest court.
When, on a spring day in 1935, Elsie Parrish walked into the office of an obscure lawyer in Wenatchee, Washington, to ask him to sue the town’s leading hotel for back pay, she had no idea she was linking her fate to that of exploited women in a Brooklyn laund
It didn’t just change the way we buy our groceries. It changed the way we live our lives.
Late last year, on its obituary page, The New York Times acknowledged the passing of a multi-millionaire Oklahoma businessman named Sylvan Goldman. SYLVAN N.
Imagine yourself as a senior executive with General Motors in the years just after World War I.
The 20s and 30s saw a host of new ways to separate customers from their money. Those methods have not been forgotten.
No era provides such revealing insights into the cultural values of both producers and consumers of American advertising as the 1920s and 1930s, when admen not only claimed the status of professionals but also saw themselves as missionaries of modernity.
A letter written by Cornelius Vanderbilt in 1818 is my second-favorite business letter. Vanderbilt was then 24, and he wrote to his employer, Thomas Gibbons, the owner of a ferry that ran between New Brunswick and New York City, about a competitor named Letson.
Israel Sack made a fortune by seeing early on the craft in fine old American furniture.
To a casual passerby on East Fifty-seventh Street in Midtown Manhattan, No. 15 looks like any other small, wellkept building. On the main floor is an antique-silver shop.
Men and women really do live in different worlds,” says Eliza G. C.
Solid-gold coins were legal tender for most of the nation's history. In their brilliant surfaces we can see our past fortunes.
NOWADAYS MONEY SEEMS to have become a pure idea, a universally agreed-upon fiction conveyed by pieces of paper, plastic cards, computers, and coins made of nearly worthless metal.
Twentieth-century answers to that question have much less to do with the health and happiness of the retiree than we have been led to believe
IN 1978 A FEDERAL statute made it illegal for most employers to impose mandatory retirement on workers under seventy. The new law was widely touted as yet another triumph of twentieth-century enlightenment.
J ohn Wenrich’s original drawings of Rockefeller Center helped attract tenants in the middle of the Depression. Fifty years later they survive as talismans of a golden moment in American architecture .
When John D. Rockefeller, Jr., announced his intention to build a great urban complex in December 1929, the project was meant to be “as beautiful as possible,” but it also had to be a solid business proposition.
You’d never recognize it today. Perhaps this will refresh your memory.
The single-engine plane comes in low over the green hills of Zululand, then bounces to a landing on a grassy strip. The American tourists clamber out into the African sun.
How the colossus of the “social expression industry” always manages to say it better than you do
FROM A DISTANCE , it looks like any other factory scene. Women, seated at small tables, hunch over piecework, their hands moving in quick, accustomed ways.
A Graphic Treatment
The Department of Labor first began publishing a Cost of Living Index in 1919. Since then this measurement of the prices of the goods and services used by ordinary people in their day-to-day lives has been many times modified and refined.
In the 1870’s American manufacturers were a long step ahead of the American advertising industry. They were producing goods on a nationwide scale, but there was no national publication in which they could hawk their products.
As a nation we spend a disproportionate amount of time destroying the remnants of our immediate past.
A Texas Pioneer’s Unusual Gift to His City
Henry Rosenberg arrived in Galveston, Texas, in 1843, a nineteen-year-old Swiss fabric apprentice with an eight-dollar-a-week job waiting for him.
“Simplicity and Silence will characterize the 1912 Cartercar” began the copy in the company’s advertising brochure of that year.
The last few years have seen the growth of what is known as “comparative advertising”: commercials that, rather than flogging a product with simple hyperbole, actually name competitors and specify their deficiencies.
The Colonial Status—Past and Present—of the Great American West
The pelts of beaver, the dust of placer gold, the tongues and hides of buffalo, the proteinaceous feed of native grass, the smeltings of precious and commercial minerals, the viscous gush of oil: these have been the elementals of the American West shipped eas
The Curious World of the Trademark
Millions of readers have been pleasured by the writings of John Steinbeck, but there was no joy in the Atlanta headquarters of the Coca-Cola Company when the Pulitzer-prize-winning novelist’s The Wayward Bus reached the executive suite.
Corruption, Yesterday and Today
The recent spate of revelations of bribery by American corporations of government officials, domestic and foreign, has left many with a sense that the business ethics of the nation are going to hell in a handbasket.
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